A Big Project with EDEKA: Fitfit Products and Team Germany Snack Balls

As SDA, we have undertaken the production of Snack Balls products specially developed for Team Germany since the 2022 Winter Olympics. These products, which have two different flavors such as Coconut-Mango and Salty-Peanut, have been highly appreciated for their energy and taste that reflect the Olympic spirit.

As part of the project, Team Germany Snack Balls products were offered under two separate flavor groups, #teamfruchtig and #teamkernig. In the voting between the two flavor groups, consumers' preferences were so close that both coconut-mango and salty-peanut varieties entered EDEKA shelves together.

These products are designed not only for Team Germany, but also for all consumers who support the Olympic spirit. Coconut-Mango and Salty-Peanut flavored Snack Balls, which have attracted great interest in all participating markets since the 2022 Winter Olympics, have once again demonstrated how successful our collaboration with EDEKA has been.

This project demonstrates how strong our Fitfit brand and SDA are in the global market and our success in private label production. In line with our mission to offer healthy and delicious snacks, we proudly continue this collaboration with EDEKA.